Legal & Disputes
When digital systems become evidence.
Futureproof TMT provides independent expert analysis for disputes involving digital advertising, media measurement, automated traffic, and the commercial systems built around them.
We help counsel determine what happened, what the available data can prove, and where the evidence does not support the claims being made.
Litigation and forensic advisory
Expert Witness
Independent opinions, expert and rebuttal reports, declarations, depositions, and trial testimony communicated clearly enough for courts and nontechnical decision makers.
Consulting Expert
Early case assessment, technical strategy, discovery support, opposing expert review, and preparation for depositions or cross examination.
Forensic Analysis
Reconstruction and reconciliation of advertising delivery, platform reporting, website activity, attribution data, and claimed business outcomes.
Areas of expertise
Digital Advertising & Ad Tech
Programmatic auctions, demand side platforms, supply side platforms, ad exchanges, ad servers, verification vendors, media buying, publisher monetization, and platform conduct.
CTV & Streaming
Connected television delivery, streaming inventory, server side ad insertion, device identification, geographic targeting, and discrepancies between purchased, reported, and observable media.
Measurement & Attribution
Impressions, clicks, conversions, audience construction, ecommerce outcomes, return on investment methodologies, and the difference between a recorded metric and an underlying event.
Invalid & Automated Activity
Bots, synthetic traffic, advertising fraud, counterfeit inventory, emulated devices, and the methods used to classify or verify human activity.
Data & Commercial Harm
Data deletion, audience purges, incomplete records, vendor reporting, lost advertising performance, and the relationship between technical failures and claimed economic damages.
Support across the life of a matter
Futureproof TMT can assist counsel with:
- 01Assessing the technical viability of a prospective claim
- 02Identifying relevant data, systems, and custodians
- 03Developing preservation and discovery requests
- 04Reviewing raw logs, reports, and opposing methodologies
- 05Reconstructing advertising and attribution workflows
- 06Distinguishing correlation, measurement, and causation
- 07Preparing expert and rebuttal reports
- 08Developing clear demonstratives
- 09Supporting deposition and trial preparation
Engagements may be structured as consulting, non testifying, or testifying assignments.
Shailin Dhar
Digital advertising, measurement & ad tech expert
Shailin Dhar has spent more than a decade investigating how digital advertising systems record, classify, price, and report human activity.
He is the author of A Marketer’s Guide to Digital Advertising, the named inventor of patented human verification technology, and the founder of businesses focused on independent media measurement and data integrity.
His work combines technical analysis with an understanding of the commercial relationships among advertisers, agencies, publishers, platforms, and verification providers. He has advised counsel in matters involving advertising technology, platform conduct, alleged fraud, attribution, digital evidence, and claimed commercial harm.
Independent by design
An expert’s role is not to advocate for a preferred conclusion. It is to determine what the evidence supports, identify what remains uncertain, and explain both with precision.
Futureproof TMT accepts engagements from plaintiffs and defendants. Every prospective matter begins with a confidential conflict and scope review.
Discuss a matter
To request a conflict check, please provide the counsel and law firm, represented party, adverse parties, matter or case name, general subject of the dispute, relevant deadlines, and whether you are seeking a consulting or testifying expert.
Please do not send confidential documents or substantive privileged information until an engagement has been confirmed.