Practice 03
Research & IP Development
The foundation everything else is built on.
Our advisory and consumer work is only as strong as the research beneath it. We invest in original R&D and intellectual property at the nexus of technology, media, and telecommunications, the groundwork the rest of the practice depends on.
What we develop
Applied R&D
Original research into non-human traffic, synthetic data, and the shifting economics of the internet, the groundwork that keeps our understanding current.
Intellectual Property
Developing and protecting proprietary methods, from patented detection techniques to the frameworks that structure how we understand the internet.
Published Work
Nearly a decade of writing and reports that helped define how the ad-tech and measurement industries understand data integrity and digital accountability.
Detection Methodology
Continuing the lineage of our patented, GPU-rendering-based verification, advancing how the industry proves whether activity was initiated by a real human.
Explore our work
Everything our research produces, in one place, from short notes to the reports that shaped an industry, and the people behind them.
Blog & Briefings
Short-form notes and R&D commentary on non-human traffic, synthetic data, and the changing economics of the internet.
Read the blog →Publications
Nearly a decade of reports and writing that defined how the industry understands data integrity and digital accountability.
Browse publications →Experts
The researchers and industry veterans behind the work, a network with a track record of being early to what comes next.
Meet the experts →