About
Our work is proving what’s human.
Futureproof TMT is a research and advisory firm. We help organizations verify human activity across technology, media, and telecommunications, and build solutions that persist in an automated internet.
01Our work
Why the firm exists
Bots aren’t limited to advertising anymore. They have spread across every layer of the TMT ecosystem, from web analytics to streaming to AI data pipelines. Our work spans:
- Strategic advisory for executives, boards, law firms, and investors
- Independent audits and system architecture reviews
- Executive education on synthetic data and automation
- Development of “agent-aware” solutions for media and measurement
02Beyond commercial work
Furthering the impact of our work
Outside of client engagements, the firm collaborates with people who study, teach, and protect the humans on the other side of the screen.
Independent researchers
Methods and evidence developed outside commercial incentives.
Institutions
Standards and accountability for how activity online is measured.
Academia
Rigorous study of automation, attention, and data integrity.
Think tanks
Policy perspective on an internet where bots are the majority.
Corporate & professional education
Teaching teams to tell a recorded metric from a human event.
Child development specialists
Understanding how an automated internet reaches children and families.
03Leadership
Shailin Dhar
President and leading expert
For over a decade, Shailin Dhar has worked to expose and contain the influence of non-human traffic: the automated systems, bots, and synthetic agents that distort how the internet is measured and monetized.
After years building verification systems and advising global advertisers, he recognized that the challenge reached far beyond advertising. That realization led to Futureproof TMT, where he serves as president and leads the firm’s research and public education work.
“My work isn’t about chasing bots. It’s about proving what’s human.”
- 2016Independent research quantifies how much of digital advertising runs on fake activity; the press calls him “the Ad-Fraud Crusader.”
- 2017Invents and patents a GPU-rendering-based method that verifies whether an ad impression or interaction was initiated by a real human.
- ThenThat invention becomes the foundation of his first start-up, Method Media Intelligence (MMI).
- NowServes as president of Futureproof TMT, and is writing Snowflakes in an Avalanche on the spread of synthetic traffic.
04Engage
Work with our team
For client engagements, research collaborations, and education programs, start with our client team.