FUTUREPROOF TMT

For over a decade, Shailin Dhar has worked to expose and contain the influence of non-human traffic—the automated systems, bots, and synthetic agents that distort how the internet is measured and monetized.

He first gained attention in 2016 when his independent research helped quantify how much of the digital advertising economy was powered by fake activity. That work earned him the press moniker “the Ad-Fraud Crusader.”

In 2017, Shailin invented and patented a GPU-rendering–based detection method that verifies whether an ad impression or digital interaction was initiated by a real human. That invention later became the foundation for his first start-up, Method Media Intelligence (MMI), and helped redefine how advertisers and platforms think about authenticity online.

After years building verification systems and advising global advertisers, Shailin recognized a deeper challenge: bots weren't limited to advertising anymore. They were spreading across every layer of the Technology, Media, and Telecommunications (TMT) ecosystem — from web analytics to streaming to AI data pipelines.

That realization led to the creation of Futureproof TMT, a consulting and advisory firm focused on helping organizations verify human activity across digital systems. The firm's work now spans:

• Strategic advisory for executives, boards, law firms, and investors
• Independent audits and system architecture reviews
• Executive education on synthetic data and automation
• Development of “agent-aware” solutions for media and measurement

Beyond consulting, Shailin continues to lead public education and research projects to improve transparency in the digital economy.

He is also developing a forthcoming book, Snowflakes in an Avalanche, which documents the spread of synthetic traffic and explores how industries can rebuild trust in online data.

“My work isn't about chasing bots. It's about proving what's human.”