Insights
Research
Reports and investigations that helped define how the ad-tech and measurement industries understand non-human traffic, data integrity, and digital accountability.
- 9
- 2016–23
01Published work
Nearly a decade of research
From early field tests of ad verification to studies of automated traffic in connected TV, each report examined what others overlooked in the automated layers of the internet.
2023
Transparency, Money, and Metrics (A Marketer's Guide to Digital Advertising)
An exploration of how financial incentives and opaque data flows shape the marketing industry's dependence on unverifiable metrics.
2021
RapidFire - OTT Research
Study of automated traffic patterns within over-the-top (OTT) and connected-TV environments.
2020
In Plain Sight
Examination of persistent ad fraud and measurement opacity within "brand-safe" environments.
2018
The Bots Continue to Steal Christmas
A recurring investigation tracking the surge of bot traffic during peak advertising seasons.
2017
Criteo Report (Leaked)
Independent technical analysis of a leaked Criteo document, shedding light on the complexity of measurement manipulation in retargeting ecosystems.
2016
Uncommon Sense for Adtech
Early analysis of structural blind spots in programmatic advertising and digital measurement systems.
Mystery Shopping Inside the Ad-Verification Bubble
A field test revealing discrepancies between ad-verification vendor claims and real-world performance.
WFA Compendium of Knowledge on Ad Fraud
Contribution to the World Federation of Advertisers' foundational industry guide to identifying and reducing ad fraud risk.
AdFraud in Our Own Backyard
Report exposing domestic traffic laundering networks and their role in inflating media value.
02Commission
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